“It has a bit of everything in there, from 2D trickery to high-end CG and animation. “It’s a classic VFX shot,” Cheetham says. Dust particles, lens flares and foreground and mid-ground vegetation were comped together.
Our Old Spice guy and his lady love were removed from the background and tracked in a CG matte painting. Giles Cheetham, our Lead 2D Artist, explains he was filmed in his chic white suit with blue leggings against blue screen they were removed then a CG skeleton was matched to his legs. ‘Jungle’s’ last scene features our hero emerging from a lake of flesh-eating piranhas, but nonetheless as cool and debonair as ever. That grounds the crocodile in his environment, and together with the great animation, gives him a realistic look and weight even though the guy is dragging the croc along.” We added muscle and fat simulations on the underside of his belly so it jiggles when he moves. “So the guy is pulling the crocodile along which is not what would really happen. “We put a rig on the character’s leg to pull his weight once he got bitten,” Sethi explains. The crocodile scene depicted an aggressive croc with a humorous bent. Their natural colors help camouflage them, so we used a little extra rim lighting which also separated them from the background.” “To separate the snakes from the background, we used strong poses that build anticipation they are about to attack. “They had to look aggressive and dangerous,” Sethi explains. The Mill team faced some challenges creating the snakes, such as tracking on a white suit and getting the right movement and performance even as our hero moves so quickly through the jungle. So ‘Jungle’s’ reptilian stars were created in CG. The shoot included over a week of prep during which rehearsals meticulously choreographed encounters with a crocodile, jungle snakes, piranhas and a speeding truck.Īlthough puppeteered snakes and an animatronic croc were considered, their performances fell short, Sethi says. “The big challenge was getting all that action into one spot,” says Robert Sethi, our VFX Supervisor/Lead 3D Artist on ‘Jungle’.
Shot on location in Auckland, NZ, Biscuit’s Tim Godsall directed and, in another winning collaboration with W+K on Old Spice, The Mill LA produced VFX. The spot features a new Old Spice guy who will stop at nothing to meet his lovely lady. Wieden + Kennedy Portland’s new Old Spice campaign, ‘Danger Zone’, treks determinedly into the action-adventure genre with ‘Jungle’.
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